It's time for Brushes, Bags, and Brows. Check out our new "Take a Brow" makeup brushes and our new Signature Collection Bags.

It's in your DNA

Whether you're a Pro makeup artist or a beginner, DNA by DeNai is designed to enhance every brows natural shape and every women confidence.

Shape your Future

I created DNA by DeNai because I LOVE EVERYTHING about having great brows. I realized early that my eyebrows are the centerpiece to my makeup routine. You can literally have your brows done and not put on any other makeup. Although I am pretty good at doing my own makeup, I am not a makeup artist. So I wanted to connect with women on a deeper level past makeup and beauty. I want women to feel like they can do and be whatever they want. I want us as women to all feel united no matter the color of our skin or background. We as women struggle so much with our confidence and self esteem daily and we shouldn't because we are all so powerful. This eyebrow line was made because I felt if women could learn to shape their confidence as easy as we shape our brows or start with shaping our brows correctly, we may be on to something. Yes, it's that simple. The goal is to see you win, gain confidence, start that business, run that marathon, and overall to know at the end of the day, It's in your DNA!

Founder DeNai Ringo



DNA by DeNai's Tips for better Brows

Tips for Better Brows:

-Lift brows to see if they are even or too wide while using your DNA by DeNai Eyebrow Pencil.

-Your DNA by DeNai Eyebrow Pencil strokes should mimic brow hairs!

-Do not DIY wax or pluck your brows.

-Get your brows professionally threaded every 3-6 months. Your brows will grow fuller within a year!

-Brows should be Duo-toned. Always shade light to dark.

-Fuller brows give you a more youthful look


Product Usage Guide:

1. First use the DNA by DeNai Eyebrow Brush to tame your eyebrows. Brush in a upward motion.

2. Use the DNA by DeNai Browlette Compact to freeze your brows to the desired natural look. (Make sure your brows are dry before moving to the next step.)

3. Begin to make small like hair strokes with the DNA by DeNai Shape your future eyebrow pencil at the inner corner and throughout the brow filling any holes you may have.

4. Apply a small amount of DNA by DeNai Pomade to Blossom from the peak to the tail ends of brows. Creating and filling your desired shape.

5. Complete steps 1-4 on the opposite brow. Now it's time to conceal. Follow the outline of your drawn eyebrow. Leaving room between the arch.

6. Finally, take your damp DNA by DeNai brow blender or concealer brush to blend the outline of both eyebrows. Start at the Top corner blending until your brows look like natural hairs

DNA by DeNai Concealer Coming Soon!

The Signature collection

  • DNA by DeNai
    $19.99
    $19.99
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  • DNA by DeNai
    $14.99
    $14.99
    $14.99
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  • DNA by DeNai
    $9.99
    $9.99
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  • DNA by DeNai
    $19.99
    $19.99
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Brows that Wow!

Your brows are like your Goals, You should NEVER GIVE UP ON THEM.

testimonials

DeNai has always had great brows! I knew she would come out with something one day.

Judieth Ann

I don't want to put this pencil down! Its Amazing!

Sarah Lakes

I've always wanted a kit. A full eyebrow kit. I feel like someone was listening!

Anonymous